We employ a holistic approach to paid search that focuses on prioritizing high-intent keywords, building landing pages optimized for conversion rate and quality score, and setting the account up based upon industry best practices.
Continual testing, bid adjustments, and optimizations based on the data we’re seeing while managing your paid search account.
Optimize existing or build new site landing pages that target your highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
Ensure the paid search account is structured based upon best practices for your industry, product mix, and conversion goals.
Audit your site organic and paid search keywords, and your competitors' keywords. Prioritize those that are highest intent and highest likelihood to convert.
- Keyword analysis, categorization, and prioritization based on organic search (SEO) and paid search (SEM) data.
- Landing page / product analysis and prioritization based on conversion rate and revenue.
- Restructure of paid search (AdWords or Bing) account based on best practices for your industry, product categories, and conversion / return goals.
- Optimize existing or build new site landing pages that target our highest intent keywords. The goal is to both increase Google quality score, which lowers costs, and improve conversion rate.
- Ongoing management of your paid search account, which includes continual testing, optimizations, data analysis, and real-time metrics reporting.