We employ a holistic approach to search engine optimization that focuses on building a strong foundation on the site, and then layering on content marketing and backlink efforts to build upon this foundation.
Gain backlinks via guest posts that use anchor text optimized for your highest intent keywords that link to your key landing pages.
Build and execute an ongoing content marketing strategy based upon the hub-and-spoke model.
Prioritize keywords and landing pages, optimize key meta tags on landing pages, and optimize landing pages to improve conversion rate.
Implement a hierarchical structure that employs an entity-first SEO schema strategy and a hub-and-spoke content model. Perform core web vitals optimizations.
- Keyword analysis, categorization, and prioritization by landing page.
- Landing page analysis and prioritization by SEO authority and conversions / revenue.
- Creation of hierarchical site structure that employs an entity-first schema structure and hub-and-spoke content model.
- Suggested meta tags and copy updates for site landing pages.
- Based on the SEO Audit, creation of a content marketing calendar that includes monthly blog posts that are optimized for question queries related to your highest priority keywords (hub-and-spoke).
- SEO copywriting and editing of blog posts.
- Securing of monthly guest posts that have keyword-optimized backlinks to key landing pages.
- Ongoing tracking and analysis of SERP position changes of highest-priority keywords.
- Ongoing tracking and analysis of key SEO metrics, such as traffic, users, revenue, and conversions.